Web editor job description: salary, skills, training

Web editor job description: salary, skills, training

If many skills are acquired through experience throughout the professional life of the web editor, it is a job that requires some soft skills. Because the web editor generally works as a freelancer, his human qualities can make all the difference in the face of his competition, and boost his career by saving him precious time.

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A web editor must therefore have a wide range of skills, both in terms of know-how and interpersonal skills, to be able to carry out his missions correctly, whether on behalf of his employer or on behalf of a customer.

What is a web editor?

The web editor is a professional in writing and sometimes integrating content on websites. It belongs to the category of digital communication and marketing jobs. He can write different types of articles whether for a site, a blog, social networks or web applications. Types of written text formats range from news articles and product sheets to blog posts and white papers.

Throughout his writing, he must respect the editorial charter provided by his client and the rules of web writing recommended by search engines like Google. Indeed, one of the objectives of web writing, even the main objective, remains the positioning of content on the results pages of search engines. The web editor must therefore be aware of the rules of natural referencing, or SEO, and keep abreast of their evolution.

The web editor must of course know how to communicate effectively. He wonders about the motivations of the public he must reach and adapts his style of writing accordingly. He must therefore know not only his subject, but also his target to write clear and eloquent content. He writes on a specific theme to respond to a problem.

How to become a web editor?

The profession of web editor is accessible to both graduates and self-taught people. Indeed, as the profession is not regulated, there are no official prerequisites for exercising it.

If he does not want to go through an academic course, the future web editor will find, to train, a wide range of possibilities, especially online. Today, there are many training courses accessible via web platforms. These are complete training courses for web editors or digital writing and knowledge of natural referencing. Some of these trainings are free and others pay, because certifying. Similarly, many web conferences exist on the subject. An autodidact can find on the Internet all the necessary resources to get started, especially in freelance. Nevertheless, some companies such as communication agencies may prefer copywriters who have obtained a diploma.

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For these, the National Education offers adapted courses. They will have the choice between baccalaureates + 3 and baccalaureates + 5 specialized in digital communication or digital media. The training courses range from the BTS in communication to the Master info-com, communication and digital culture course, through the DUT professions of multimedia and the Internet. For example, Expert training in engineering and management of digital communication is possible. It is also possible to go through a school of journalism or marketing.

What is the salary of a web editor?

It is very complicated to give a salary range for the job of web editor. This difficulty stems from several reasons. In fact, the job is:

  • relatively new;
  • poorly structured;
  • without trade union representation;
  • without an official salary grid;
  • variable if it is exercised as a freelancer or in a company.

As a result, it is only possible to display estimates from certain partial studies and prices charged by web writing platforms. The Indeed social network, for example, has posted a 2022 study based on the offers on its site. The average monthly salary displayed is €1,480 net. The national average for company salaries seems to range between €1,400 and €2,000 net monthly. A senior editor can expect a gross annual salary of 35 to 40 k€. Given the lack of official structuring of the profession, the income of a web editor in business depends on two factors. On the one hand the specialization of the company, communication agency or specific service of a company, and on the other hand the return on investment expected or realized by the employer.

For freelancers the variations in income are even greater. At the beginning of the activity, few are those who can generate a minimum wage over the month. But after a few years of experience, they can expect income ranging from €2,500 to €7,000 net per month. The salaries of freelancers vary depending on whether they work with web writing platforms, in a team or independently, knowing that the best is often to link several working methods. The writing of a freelancer is paid by the word and according to his experience. For a freelancer, the income gap is made as much by the quality of these texts as by the commercial qualities that he will develop to acquire and retain his customers.

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What qualities for a web editor?

A web editor, freelance or salaried, therefore needs to adopt good reflexes in terms of organization and research, but also to be open to the subjects dealt with and to his interlocutors.


The web editor is required to write on a wide variety of subjects, from the most generic to the most technical. Sometimes he has to do a lot of research to become familiar with an area he knows nothing about. If he is not curious, the work to be done before writing may seem very boring to him.

A good dose of curiosity will allow him to develop enough motivation to go in search of relevant information on very different themes from each other.

In addition, the world of the web – in which it evolves – is constantly changing, whether it concerns the habits of Internet users or the technologies available. A good web editor, freelance or in business, keeps up to date with news in his sector, in particular with regard to natural referencing.


The open-mindedness that the web editor must show is closely linked to his natural curiosity, but unfortunately this is not enough. The web editor must consider himself as a researcher, to set up an organized and methodical approach during his research.

He knows how to quickly access the right information, assimilate it and restore it. More than a quality, it is a state of mind that each web editor can adapt and which develops with experience.

Good spelling and excellent command of the French language

As someone whose mission is to write large volumes of words every day, having a good level of spelling is essential for a web writer. If spell checkers help to proofread and avoid typos, too large gaps would be a hindrance to the progress of the web editor, especially in freelance. Spelling is not the only point, since knowing all the rules of the French language is an absolute prerequisite.


If he works as a freelancer, the web editor will have to show autonomy to develop his portfolio of clients and retain them in order to ensure that his activity works. He will also have to work alone, and therefore be able to manage his schedule while respecting the deadlines agreed with his interlocutors. It is therefore a way of working that requires self-discipline and rigor.

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Whether freelance or not, the web editor must sometimes show autonomy to write web content with very little information. Either because there are few or no resources on the subject, or because the client or sponsor does not have a clear idea of ​​what he wants.

The requirement

The requirement is a quality that a good web editor must show, on the one hand towards himself, and on the other hand towards his customers. Being demanding, for a freelance web editor, means putting yourself in the place of a picky client in the proofreading phase, so as to minimize the number of feedback on a text.

As the freelance web editor increases his level of requirement towards himself, he can become more demanding with his clients in terms of:

  • Editorial guidelines.
  • Remuneration.
  • Work process and collaboration.

The spirit of synthesis

Web writing is a real discipline. On the Internet, you have to write for users, in a clear and concise way. When conducting research, the web editor can quickly be drowned in a mass of information.

It must be able to draw most of these resources, while producing new and original content. As his experience progresses, particularly as a freelancer, he becomes able to synthesize information more and more quickly and to reproduce it accurately.

A good level of general culture

Having a good level of general knowledge is an additional quality to the curiosity that a good web editor must have. On a daily basis, this allows him to more easily establish links between the different themes he deals with.

The freelancer is also made more credible with new customers, who will trust him more easily. Beyond the general culture, the web editor must immerse himself in the web culture and its evolutions.


Since he lays his pen on many themes, the web editor must show great versatility. It must also adapt to a multitude of different writing styles. In the same day, he can go from writing a scientific blog post to humorous content.

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