What are people increasingly prioritizing when choosing their packaged snacks?

Mientras se buscan ingredientes más naturales y saludables, los fabricantes reemplazan ingredientes tradicionales, sin comprometer el sabor, la textura o la nutrición.

As more natural and healthier ingredients are sought, manufacturers are replacing traditional ingredients, without compromising taste, texture or nutrition.

Photo: FabrikaSimf / Shutterstock

The demand for healthier packaged snacks has caused consumer scrutiny of health ingredient labels and nutrition claims to increase exponentially.

According to Innova Market Insights, health, wellness and indulgence claims are the top snack launches in Europe. These include “low sugar,” “low salt,” “high protein,” “high fiber,” as well as “reduced, low, or fat-free,” particularly in categories that include crackers, salty snacks, cereal bars, or cookies.

According to Harbinder Maan, associate director of business marketing and administration, Almond Board of California, in many European markets, the main concerns of consumers now focus on personal and planetary well-being.

“This has led to an increase in demand for healthy and sustainable snacks which has allowed plant-based snacks to cement themselves in the mainstream. In fact, according to the latest Innova Market Insights Global New Product Report, the 11% of new snacks introduced had a vegan claim, compared to 6.7% the previous year”.

Consumers seek indulgence, adventure and flavor in healthy snacks

Dr. Antony JIX, Vice President of Innovation for Olam Food Ingredients (ofi), says that while consumers are looking for indulgence, adventure and flavor, they are also looking for snacks that support their wellness and active lifestyles. Ultimately, this paves the way for expanding the “better for you” snack trend.

“As consumers seek more natural and healthier ingredients in their snacks, manufacturers are finding new ways to replace traditional ingredients with high-quality alternatives, without compromising taste, texture or nutrition.”

For his part, Orfhlaith Nagle, senior marketing manager for Taste at Kerry Europe Free says that the biggest challenge for savory snacks is to reduce salt and fat content while maintaining great taste.

An experimental study demonstrated the effectiveness of front-of-pack nutrition facts labels on the perceived health of sugar-sweetened beverages among youth in Australia, Canada, Chile, Mexico, the United Kingdom, and the United States.

According to the researchers, “the “High In” octagon labels may have been more easily understood by young people due to the use of a simple and recognizable symbol”, which validates the effectiveness of this tool in improving the health of consumers.

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