In natural referencing, it is very often a question of the use of links dofollow and nofollow. The former being an excellent way to improve the SEO of a website, the latter have certain advantages, including ensuring the credibility of the site.
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Defining a nofollow link
A nofollow link is a link inserted by the publisher on content on its website. This link has the particularity of giving the indication to the search engines not to follow its content and therefore not to take it into account for the natural referencing of the site.
How to add a nofollow link with HTML?
These links that allow you to go from one site to another are a way of bringing power to the sending site, but can also be harmful if the nofollow tag is not assigned to them correctly. Some beacons offer Internet users the possibility of going to an authority site, acting as a recommendation. And other links cannot be considered reliable or relevant. To add a nofollow link with HTML, there are 2 equally simple solutions:
- add it manually with a piece of code via the HTML editor
- add it with the installation of a nofollow plugin on the CMS of its website
The process to add a nofollow link manually on your CMS (Content Management System or content management system) is quite simple. All you have to do is assign an attribute to the source code of the link. Once assigned, the nofollow link addon is installed.
Once on the CMS, when the user is facing his text or his article in “Visual” mode, he just has to write his link normally. Then, by switching to “HTML” or “Text” mode depending on the CMS used, it is possible to see its link appear in the text in the following form:
Obviously the mention “example.fr” is to be replaced by the address indicated by the user. Once this part of HTML is on the screen, just add the following piece of code:
It is important to preserve spaces and quotation marks. Which gives after addition:
The manipulation is thus terminated and the user can return to “Visual” mode. The nofollow link is set up. To set up a nofollow link with a plugin, simply upload it to the CMS and follow the instructions.
What are nofollow links used for?
First of all, it would be good to remember the difference between a dofollow link and a nofollow link in order to understand the whole point of nofollow links. Search engines such as Google or Bing are required to inspect websites across the entire web. These engines are responsible for identifying the links present on the sites and automatically following them (dofollow link). These dofollow links are useful for transmitting “juice” (power) from page A to page B. That is to say that all the notoriety of page A can then be transmitted to page B thanks to at the dofollow link. However, some site owners or bloggers do not always want links inserted in their content to be followed. To do this, simply indicate to search engines not to follow these links (nofollow link). The nofollow tag is therefore an indicator specially designed for search engines so that they do not take into account the link present in the content of the publisher.
These nofollow links do not bring any notoriety to the site and are of no use for natural referencing, there are a certain number of situations which may require the establishment of these links.
1 – Paid links
These are backlinks inserted in the texts that have been previously purchased by the publisher with the aim of improving the natural referencing of the website. It should be noted that the Google search engine does not see manipulation very favorably and can penalize publishers who buy paid links. It is obviously more secure to put this type of links in nofollow.
2 – Links to products
It’s sort of the same rule as paid links. It is these links inserted on a website that refer to a paid product or service. They are generally to be placed in a nofollow link.
3 – Affiliate links
In principle, all affiliate links must be nofollow. This is a common rule for search engines. Indeed, they are able to recognize that this type of link generates income and therefore do not want to offer more “juice” to sites with affiliate links.
4 – Comments
Very often the comments or opinions left by Internet users on forums or other chat rooms may be accompanied by links from Internet users themselves. They place them in this specific location either to highlight their own website or to promote this or that product. To prevent these links from using the “juice” of the publisher’s site, it is important to put these external links in nofollow.
5 – Unreliable links
It is possible that a publisher wants to include in one of its contents, a link sending the Internet user to a site containing important information for his article for example, but whose site itself is not entirely reliable. . It is therefore essential to put this link in nofollow so that the publisher’s site is not penalized.
6 – Links from images
Again, a nofollow link must be set up. Images on a website, such as images from social networks or logos, must be nofollow.
This list represents the main reasons for using a nofollow link in its content. It is important to keep in mind that, whatever the nature of the link, it must always have a relevant role for the publisher’s website. Thinking about visitors and their experience on a website remains a prerequisite before inserting links.
As relevant as dofollow links are, insofar as they affect SEO optimization, nofollow links are essential for a website. They improve the credibility of the site, give confidence to search engines and keep control over its links.
To go further in your SEO strategy, download this free guide and discover the best SEO practices to put in place.