Business Digital Marketing What is the bounce rate?

What is the bounce rate?

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Taking into account all the data on your site will also include studying the bounce rate. The latter, called bounce rate in English, is a good indicator to understand the expectations of your audience.

How to recognize the errors present on his site thanks to this rate? How to improve the user experience by correcting a few parameters? Today, let’s take a look at the bounce rate!

What is the bounce rate?

To understand the bounce rate, you have to differentiate it from the exit rate. Indeed, the bounce rate corresponds to a percentage of visitors accessing the site, then leaving it without having visited another page. This is calculated by dividing the number of visitors who visited only one page by the total number of visitors to the site. Conversely, the exit rate refers to readers who spent time on many pages of the site before leaving it.

The bounce rate more worrying than the exit rate

If the bounce rate is more worrying than the exit rate, it’s because it shows that the tunnel set up on your site is not perfectly functional. The bounce rate can be understood as a flaw that must be repaired. A high bounce rate is therefore a bad sign. Indeed, having a high bounce percentage means that the visitor did not go further than the page on which he arrived. However, to be profitable and well referenced, a site must have a low bounce percentage. Fortunately, there are ways to try and correct your bounce rate.

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How to improve this rate on your site?

A rate of high rebound is often due to a lack of relevance in articles or poor design of your site. The visitor not finding his way there, he quickly leaves your web space without further investigation. But if the high-rated page scares visitors away, it doesn’t necessarily need to be completely reworked. You will first need to be aware of certain points that may be the cause of this loss of readers. To make your site as attractive as possible, you will need:

  • Examine the bounce rate at the source
  • Check mobile site optimization
  • Analyze the relevance of the content offered

Examine the bounce rate at the source

The source of the traffic can greatly disrupt the bounce rate. Indeed, if the audience causing the lower rate of the site comes from social networks, it will be necessary to review the promotional message used. The visitor should expect consistency between the content and the promotional message passed on the social network. If the reader comes across content that is very different from what they entered on your site, there is a good chance that they will immediately leave. This is why the messages aimed at promoting your site are really important and must be tailored to meet the expectations of your readers. While this advice is applicable to social media, it is also applicable to the meta description of your article. The goal here is to solve the problem at the source.

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Check mobile site optimization

We cannot repeat it enough: mobiles are an important connection platform today. That’s why you need to optimize your site so that it can be read on a laptop. It is therefore essential that the visitor does not have to zoom in to read your article or that he experiences severe loading delays. Indeed, speed will be essential on mobile. If the reader has to wait long seconds to successfully load their content, it is likely that it will not stay on your site. The high bounce rate can also be an indicator of a lack of fluidity on your web space.

To analyze and correct the speed of your site on different navigation devices, you can go through PageSpeed ​​Insight. This tool determines the blocking elements and gives you the keys to optimize your parameters to perfection. You can also use the free online service GTMetrix to efficiently analyze your website.

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Analyze the relevance of the content offered

Finally, the relevance of the content is a crucial point to work on to improve the bounce rate. Indeed, these will have to correspond to your niche and provide the necessary information to the reader. You absolutely must provide content related to your title. The consistency of keywords must also be worked on to satisfy organic visitors. Checking the expressions used and the content before posting or sharing is a habit to take to reduce your bounce rate.

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Bounce rate

Trust a web marketing agency

If you don’t have the knowledge to effectively improve your bounce rate, you can outsource this task to a web marketing agency. Indeed, delegating the management of your site to an expert agency will allow you to:

  • Win time
  • Enjoy professional service
  • Improve your SEO
  • Develop your audience

With all these actions in place, it will be easier for your site to make itself known. And generate a more correct bounce rate.

Improving your bounce rate will require some technical knowledge as well as the implementation of simple actions. These actions will aim to retain your readership and improve your presence on the network. Since the bounce rate is very important, it is essential not to neglect it.

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