To judge the success of your posts on Instagram, you can analyze the statistics that Instagram makes available to you. On a basic private account, you only have access to the superficial figures that can be seen directly on your account: number of likes, number of subscribers, subscriptions, views on your stories,… But you don’t you don’t have a more in-depth tool to judge your figures. How to access your statistics for free from your account directly on Instagram? Are there other tools that allow you to consult the key figures of your Instagram account? How to analyze all these performance indicators? Find out everything you need to know about your Instagram account statistics.
How do I see statistics on Instagram? 4 analytics tools to use
Switch your personal account to a professional account and use Instagram Insights
As we explained in the introduction, it is not possible to consult your statistics “cleanly” with a personal account. As an individual, when you create an account on this network, it is a personal account.
Nevertheless, whether you are a professional or just an individual who wants to have access to his statistics, you will be able to switch your account to “pro” mode. You will be able to do it directly in the Instagram app settings. Before proceeding, you must nevertheless ensure that your account is in public. If your account is private, you will not be able to switch to professional.
- To make your account public, go to your profile, select the 3 bars at the top right, then click on ” settings“. Then, in ” privacy“, all you have to do is uncheck the button “ private account“.
- Once this problem is solved, you can switch your account to professional, to analyze your statistics. Always in the menu settings“, go to “ account“.
- Then, navigate to the very bottom of this menu, and click on ” switch to a professional account“.
- Then you have to choose a category that would best match your creative professional account.
It is important to note that in this way, it is a professional creator account, which is more oriented to individuals who create content. For companies that want to promote themselves, it will be necessary to go through a professional business account. This will depend on the category chosen when creating the professional account.
Use another analytics tool to track your Instagram account stats:
Spello, the platform that simplifies your social media management
If you plan to have a professional use of Instagram, and more generally of your social networks, you could totally consider using a platform to centralize and manage them. This is exactly what Swello will allow you to do. This is a French social media management tool.
On the latter, it is possible to schedule posts, manage your team, monitor and of course analyze the performance of your social networks, including Instagram. You will have access to the general statistics of your posts or your profilesbut also other more specific figures, such as the number of clicks on reduced links or the best publication times.
This second tool, Iconosquare, specializes in the analysis of statistics on social networks. The goal is to improve the process of strategic decisions thanks to the various data extracted from networks.
Iconosquare offers you all the important statistics of your accounts to move in the right direction. This includes, in particular, indicators related to Instagram stories. You will have data on mentions, tags, engagement, likes, etc. It is also possible to organize a follow-up of hashtags, competitors, all this in a highly customizable dashboard.
Then you can opt for Crowdfire to analyze the numbers of your Instagram account. Like Swello, it is a tool on which you can manage your social networks, from publication to analysis of results.
An interesting point about the analysis of performance indicators is that you will be able to create reports with templates, which you can export to present them. It is also possible to organize monitoring of your competitors.
How to analyze the statistics of his Instagram account? (on InstagramInsights)
As part of an Instagram account, we can divide by 3 the types of statistics to be analyzed:
- The figures relating to the account in himself
- Those who are specific to different posts that you posted on the account
- The statistics dedicated to Stories
We will focus here on the statistics offered by Instagram Insights, the analytics tool available on business accounts. Some other tools we’ve seen can provide additional numbers.
Let’s first see under which prisms Instagram offers you to study your Instagram account.
Number of subscribers
The first number that comes to mind is of course the number of subscribers. You can observe the number of subscribers your Instagram account has at the current moment, as well as the evolution of this number over the last 7 days. This allows you to see the dynamic on which his account is.
Audience: location, age, gender
You also have a lot of data on these subscribers. You can see how your audience is made up. What time do your subscribers connect the most? How are men and women divided? Where are the subscribers located? What are the most represented age groups? Instagram Insights presents you with a veritable mine of information, which allows you to know if you have positioned your brand well in relation to the target audience.
We can also observe the profile interaction figures: profile visits, clicks to the website (in the bio) and the number of accounts affected over the past week.
Numbers related to posts
Engagement (likes, comments, shares)
All the basic statistics of your posts are searchable. We can of course mention likes, comments, shares and recordings.
You will also have access to figures on the actions that followed the post, such as the number of visits to the profile since the post.
You can see the number of interactions caused by the post, as well as their origin (news feed, hashtag, profile, other).
The reach corresponds to the reach of the post. This is the number of people the post reached. There is another interesting indication of your reach: the percentage of people reached who are not subscribed to your account.
Statistics from Stories
As with posts, you can see what actions followed the Story. We can for example quote the answers to this one.
Accounts reached and impressions
The reach (accounts reached) is indicated, with the number of impressions.
Finally, you can access some pretty interesting statistics on the behavior of users who have viewed your stories. That is, you can see how many people clicked back, clicked forward, left stories, or went to the next story directly.
Now you know everything you need to know to check your Instagram stats. If you know other tools to analyze the indicators of his Instagram account, do not hesitate to share them in the comments.