For several years, the apple brand has decided to establish itself permanently in China, the Asian country being the first potential world market with its 1.5 billion inhabitants. According to the latest report from Strategy Analytics, which has just been released, sales of the iPhone 13 were very stable during the big day of June 18, the equivalent of Black Friday in China.
The report explains that the demand for smartphones is declining in the country. In total, the figures are in free fall, -25% compared to 2021. The brands that originate from the Middle Kingdom are the most affected by this drop in sales. This is particularly the case of Xiaomi, Oppo or Vivo.
Disappointing sales, especially for Chinese companies
The results in the Asian country are also not surprising and they confirm a global trend, smartphones are selling less and less. If the reasons are multiple, Apple seems to be the only brand that manages to get out of it a little bit in the ambient doldrums.
If we look in detail at the figures for this year 2022 with regard to the exceptional promotion day of June 18, sales fell by 25% compared to 2021, reaching 14 million devices compared to 19 in 2021 and 2020.
For comparison in 2019, the day of June 18 did not allow more than 10 million devices to be sold, so the figures are still on the rise if we exclude the period of the pandemic.
Apple is still growing in China
But if we now take Apple out of the fray and just look at the Apple brand’s numbers, the results are even more interesting. Indeed, the Cupertino company has managed to maintain some progress again this year thanks to the iPhone 13.
Despite the small software changes made to this new phone, the Apple brand still manages to convince more customers from one year to the next. These figures are very good news for Apple, as assured by the analyst of the apple brand Ming-Chi Kuo, who thinks that the firm will be able to rely on this clientele again next year with the arrival of the iPhone 14 and all its range.