However, to get as much information as possible, it is important to ask the right questions. Why then analyze your website ? This is what we invite you to discover through the next lines.
What do we mean by “website analysis”?
Website analysis refers to the activity that aims to measure the audience and visitor behavior of the site. The first step is to collect data. Then, you have to analyze the various information obtained in order to optimize the website.
The purpose of an audit is to examine various aspects of the site (design, marketing policy, content, promotion of services, etc.). It exists today several toolswhich provide a global vision of this performance. They are simple, fast and easy to use .
Many entrepreneurs use these techniques to boost the effectiveness of their website.
Analyze your website: what are the challenges for your business?
The digital revolution is contributing to the growth of online business. However, to attract as many visitors as possible, it is essential to establish their profile. We are talking about behavioral analysis consumers :
- Where do your prospects come from?
- What attracts them to the offer you are offering them?
- How much time do they spend on your pages?
- How often do they come back to your website?
- What languages do your visitors speak?
- What are the most viewed pages?
More answers that will help strengthen your CRO (Conversion Rate Optimization). A concept translated into French as “Optimization of the conversion rate”. In other words, these are the techniques that you will use to turn your prospects into buyers and thus increase your customer portfolio.
This is why the analysis of the website is fully in line with the Marketing strategy of your company. On the other hand, analyzing your website is essential to identify its weak points.
Indeed, these weaknesses considerably reduce the visibility of your website through search engines. What then are the advantages identified at the end of this analysis?
Analyze your website to strengthen the success of your online business!
Analyzing your website has many advantages:
- Inquire about the positioning the website: with the competition becoming increasingly fierce, you will have an overview of your position on the global market (to do this, it is advisable to use a positioning audit);
- Discover the signs of distress that have an impact on the success of your website: these may be technical elements (netlinking, page loading, inadequate mobile version, etc.). Knowing these flaws will help you boost your site;
- Get feedback on influence of your articles: does the content you share really interest your readers? This concerns both textual content, as well as illustrative images, videos or even the tags used;
- Correct them errors to improve further: rectifying these missteps will propel you up in search engine rankings.
Analyze your website: what elements are taken into account?
The “user experience”
THE’ergonomics of your site is a fundamental aspect for your visitors. Easy-to-access navigation menus and pages make it easy to navigate your website.
This gives your readers maximum satisfaction during each of their visits. As a result, your traffic increases and you benefit from better positioning on Google.
The quality of the articles published on your website or blog is of utmost importance. Indeed, create a suitable content to the needs of target customers promotes customer loyalty. In this regard, we recommend that you:
- Focus on a expertise field specific;
- respect the rules ofauthenticity articles to avoid Google penalties;
- feed regularly your website.
After analyzing your website, you may need to revisit old articles in order to improve them. This will have the consequence of optimizing your positioning on search engines.
Given the importance of content for a website, setting up a technical SEO audit can be very useful to know precisely the editorial framework to adopt for your content.
In order to be sure to go in the right direction, the latter can be preceded by an SEO pre-audit which can lay the foundations for the future SEO audit and make recommendations in terms of budget.
The other factors taken into account relate to the page loading time, the links (external or internal) as well as the site map. These are all the links that will direct Internet users to your website. We recommend that you submit this dossier to Google to further improve your visibility. To do this you will need to use Google Search Console.
What are the tools that can be used to analyze your website?
There are many online tools devoted to the analysis of a website, but we invite you to discover the most used of them. Namely: Google Search Console, Google Analytics and Hotjar.
Google Search Console
Google designed this tool to help Internet users understand how it works in general. In particular the basics linked to a search carried out on its search engine. Its crawler generates various main keywords. Google Search Console offers an overview of these different keywords.
You will also have the privilege of identifying the number of clicks and requestsassociated with each of these keywords. Insofar as the results obtained leave something to be desired, Google will recommend you regarding the arrangements to be made.
This website analysis tool is the most popular of all. This is the best method to use when you want to thoroughly analyze your audience . The information obtained will help you to further optimize your website.
As we mentioned above, the analysis of user behavioris an integral part of reviewing a website. Many entrepreneurs use Hotjar to try and build a complete profile of their visitors. A particularly effective tool when it comes to spotting hot spots on your site.