Business Digital Marketing Why make a quote for your logo?

Why make a quote for your logo?


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Do you want to give a visual identity to your company? Are you looking to create a simple, attractive and impactful logo? You will have to go through a communication agency to carry out your project. But before you can enjoy your brand new logo, you’re going to have to go through several steps. Between making contact and the step of targeting your needs, you will need to accept a quote.

What is a quote?

An estimate is a document drawn up by a service provider or a contractor intended to inform a potential customer of the prices charged. Each stage of the production is detailed and costed.. The estimate made for the creation of a logo will, for example, include all the details concerning research, creation or even the various revisions.

Common business approach, often mandatory, the quote does not bind the customer. Indeed, no contract binds the two parties until the quote is signed.

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What is the point of making a quote for your logo?

The quote will allow the customer to find out about the prices realized by the company. This document also allows the future customer to judge the reliability of your provider. This support prefigures the contract between the two parties. Moreover, the quote also secures the service provider. By clearly indicating the clauses of the contract, he determines the scope and duration of the creation of the logo. The quote then indicates the time taken to complete graphic work.

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The estimate becomes compulsory for the benefits exceeding 1500 €. However, if some quote are paid, the document remains usually free as part of the creation of a logo.

There are many interests in getting a quote, both for the client and for the company that sells its services. Indeed, an estimate allows secure the customer and the company before engagement. It also allows create a relationship between the different parts. In addition, the document avoids any misunderstanding concerning prices and legally protects the company in the event of non-payment.

On the customer side, the quote is a proof in case of non-performance of the various works. The document allows the customer to find out about the different prices applied during the service. Finally, a quote can be flexible according to the client’s budget. Thus, it will be possible to establish several quotes including more or less options depending on the quality of work sought.

What should a quote for its logo contain?

Several information must appear on the estimate for your logo design. First of all the mention “quote” must be placed in the header which will clearly indicate the nature of the document. Other major data must also appear as:

  • The name and contact details of the company in charge of making the logo
  • Client’s name and contact details
  • The different details of the service
  • The nature of the work (if it concerns the sale of goods or services)
  • The price of each stage of creation individually and in total
  • The amount of the total service excluding tax (HT) and all taxes included (TTC)
  • VAT if applicable
  • The dates and periods of validity of the quote
  • The start date of the logo creation and the total duration of the creative process
  • Payment terms and deadlines
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Once the quote is signed, it becomes a contract. The customer by this validation then gives agreement with the company to start the various works.


The different ways to create your logo

Create a logo will be an important step in the process of creating your business. Indeed, it is generally the first thing your future customers will see on your site, the front of your store or even on your business cards. That is why it is essential to pay special attention to its creation. Many possibilities are then available to you within the framework of this project.

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For example, you can use so-called “free” software on the Internet. These latter are not always really and offer you many prefabricated models. Moreover, the end result is generally paid off and often of poor quality. Indeed, the majority of the images offered will not be delivered to you in vector form. It will then be difficult, if not impossible, to obtain perfect quality in the event of an enlargement.

It is also possible to go through outsourced freelancers. Unfortunately, most of them do not speak French. If you do not have a good grasp of Shakespeare’s language, it will be difficult to make yourself understood on freelance platforms. A full understanding of your needs is necessary to give you the product you need.

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Finally you can go through a communication agency. The latter, specialized in the creation of visual identities, will be the most reliable choice available to you. The agency will contact you to determine your project. You will then receive a quote for your logo then a contract to secure your order. After the creation deadline, you can enjoy your new visual identity.

What you must remember

It is important to get a quote when you want to create the visual identity of your company. Whether for legal reasons or to be aware of the different tariffs applied, this is a major step. It is therefore essential to do not neglect the establishment of a quote in the process of creating your logo.

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