July is now well underway, which means the iPhone 14 might be out in about two months if Apple sticks to its usual schedule. The flagship mobile should unsurprisingly be published in four versions different, with of course iOS 16 as the operating system but also a more qualitative camera, the abandonment of the 5.4-inch format or even a reduced production cost.
But despite these few advantages, the quartet may however come up against the serious crisis that has recently affected the smartphone sector. Brian White, Monness Crespi Hardt analyst and popular among experts of his rank at Wall Street, thus believes that consumers could shun it more than usual. And for good reason: they would not be ready to spend enough to afford it. An incident which of course echoes the inflation of recent weeks, the plummeting euro/dollar exchange rate or even the long-term consequences of the COVID-19 pandemic.
The price worries
What’s more, it seems that Apple tends to increase its prices at the moment. Some believe that the “classic” iPhone 14, with a 6.1-inch screen, could start from €1,000 in Europe. It is therefore difficult to afford it, especially if you have been made redundant because your company has not been able to cope with the advent of telework in developed countries.
To make matters worse, White, who until now had thought that AAPL stock would be able to reach $199 on the NASDAQ, revised its estimates downwards on Monday and is now aiming for… $149 only. The researcher even speaks to us of “recession” in a note sent to his clients, going so far as to mention a “geopolitical landscape […] intimidating” as well as a scholarship in the “tormented“. Just that.
Patience is key
But as often in this kind of case, it would be enough in fact to keep its titles for a few quarters to see them climb again. Indeed, White thinks the market may later continue to meet the growth and that only then will consumers take the opportunity to renew their equipment.
And you, do you plan to buy an iPhone 14 or an iPhone 14 Pro?