WordPress migration: the benefits and risks

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But why migrate your WordPress? The reasons can be multiple: you are migrating to another hosting provider, on a multisite installation, or you have created a local site. No matter what prompts you to perform a WordPress migration, we can support you and take care of the entire process of this virtual “move”.

In order for your WordPress migration to be successful, there are some essential steps to follow. To help you see more clearly, here are the points not to be overlooked.

The choice of your new hosting platform

Whatever the reasons for this change, know that the choice of the hosting platform is very important. Certain elements must be defined and verified so that you can compare the prices in order to make your choice. Keep in mind that it all depends on your expectations, your needs and your budget. What suits you will not necessarily correspond to another person (or rather your website).

The choice of server

Once you have chosen your host, you need to move on to the next step: choosing a good server. For your SEO, you need to pay attention to the location of the server. Many things will influence your site, which is why this choice is just as important as the hosting platform. For example, for natural referencing, the IP address of a server located in France is preferable to reach the French market (according to Google for the loading time). In fact, the shorter the distance between the Internet user and the server, the shorter the loading times will be.

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Backup and recovery of your data

Before performing a WordPress migration, you must first back up your site data (database and files). To facilitate this step, know that there are many plug-ins that you can download for free in WordPress. Backing up and recovering your data is a crucial step.

The migration of your website

Comes the day of the “move”. Once the three steps mentioned above have been carried out, the migration of your site can finally be carried out. Some hosts offer to transfer your site for free. If not, and you want to call in an expert, remember that we are here to help you with this task.

Changing your DNS

The DNS server is quite simply a service whose main function is to translate your domain name into an IP address. Before making this change, first make sure that everything works correctly after the migration. If you feel lost, do not hesitate to call on our services. For your new address to be permanently active, all you have to do is update your DNS. This step can be quite long and take up to 24 hours.

Updating DNS records

For your migration to be completed and your site to be functional, you have one last step to complete. Updating DNS records. The update of these can be relatively long depending on your host. To overcome this inconvenience, we strongly recommend that you leave your old server active several days after your WordPress migration. This will prevent your site from going offline for too long.

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What are the risks of WordPress migration?

All of these steps are really important when migrating your website. They avoid certain risks for you. Here are 3 common issues that can arise during a WordPress migration.

“Broken” images

Sometimes your images may not display where they should be, may not be linked properly, or may be “broken”. In most cases, this is not a big deal. Most likely there was a problem while downloading your media files. To fix this, you need to start this task again. If that doesn’t solve your problem, you will need to go to your host server’s cPanel and replace the old and new URLs in the SQL tab.

Authorization issues

Changing the host often results in a change in certain rules and policies. Because of this, some file permissions cause an error during your transfer. To do this, you can either modify the authorization:

  • in the new host;
  • files on the old server, before transferring them.

WordPress migration is also the potential loss of your SEO

If your migration is poorly carried out, some consequences can be major. Indeed, if you change the URL of your pages without redirecting them, this can result in:

  • a loss of referencing of the pages of the old site, which means a loss of visibility in search engines;
  • links to empty pages displaying the “404 error” message. A loss of traffic that automatically drops your SEO. It also causes a loss of credibility with your visitors.
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What to remember about WordPress migration

It’s easy to think that a WordPress migration is easy to do. And yet, a small mistake during the transfer can cause you big trouble later on, as well as a real waste of time, but also money. By following all these steps to the letter, there is no reason for your migration to go wrong or for your SEO to decrease..

Indeed, the backups made will allow you to return to a “healthy” site in the event of improper handling. Other steps play a major role when it comes to safeguarding your SEO. We remind you that if you do not feel able to perform all these operations correctly, or if you simply do not have the time, we are here to guide you and take care of all your difficulties and the migration of your WordPress.

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